Customized Recruiting Programs by U.S. or Canadian Cities
About The Marskell Group:
Ken & Paula Marskell founded the Marskell Group over 25 years ago to help match Canadian healthcare professionals with Hospitals, Nursing Homes and other employers looking for candidates. Through annual Career Fairs in dozens of Canadian cities, they grow at one point to include England and Puerto Rico. Since retiring a year ago, The Marskell Group continues to grow and evolve to help Exhibitors reach healthcare candidate throughout North America.
Customized Recruiting Programs by U.S. or Canadian Cities:
Utilizing technology and various social media platforms we can now target select Healthcare Professionals in many new ways. One of these include customized recruiting campaigns targeting specific U.S. and Canadian Cities (we can reach San Juan Puerto Rico as well).
On the next few pages you can see key hospitals in a few random U.S. MidWestern and Canadian cities, plus San Juan in Puerto Rico. Based on each client’s needs we can focus on experienced Healthcare professionals with specific skills, or if new graduates are acceptable, we would also target Nursing Schools and new grads in the same geographical area.
There are about a dozen key Canadian cities, San Juan in Puerto Rico and dozens of U.S. cities to target, depending on each client’s specific recruiting objectives.
Targeted Social Media Marketing:
We utilize the latest trends and technology to reach a specific healthcare segment using a combination of various social media platforms, including but not limited to, Facebook, Instagram, Twitter and LinkedIn.
Our unique marketing formula and marketing mix combined with targeted result parameters gives us the ability to reach our clients recruiting goals and objectives.
Customized Landing Page:
When a recruiting prospect responds (from any of the above sources) we can direct them to a customized web site landing page to show our tailored message and alert the designated recruiting team. This not only makes the recruit feel special and important compared to most hospital systems sterile career sites but tracks the hit and alerts the recruiting team to reach out to capture the opportunity.
Fully Automated Scheduling: Onsite or Virtual:
Through our customized landing page we screen each potential recruiting candidate based on your exact hiring needs. If the candidate meets your specified criteria the system automatically schedules interviews during your designated time blocks. This can be done for onsite interviewing in the target city, or setup for Skype or other virtual interview options. Both options have their unique advantages and budget consideration to evaluate.
Our customized recruiting projects are generally 60 to 75 days in duration. Prior to the program launch date 15 to 30 days are normally required to define the project scope and set up the perimeters, goals and approve customized marketing material to be used.
Engagement Fee – Per Location:
Our base engagement fee varies by client needs and what program options best fits their recruiting goals. The fully automated scheduling option, selected by most of our clients, carries a separate fee. We also receive a small fee for each hired recruit within 365 days of the program launch.
You will find our total fee to be substantially below most staffing firms, and a tremendous savings compared to just one travel nurse likely filling many of your open positions.